Industry: Organic Farming & Distribution
Services: Odoo Custom Modules, CRM & Field Sales Workflow
As Greenspan expanded into B2B distribution, their need for a robust customer management and field sales tracking system grew urgent. Woadsoft implemented and heavily customized Odoo CRM and Sales modules, introducing route management for field reps, lead scoring based on order frequency, and an approval-based discount structure.
We also created a lightweight mobile frontend tailored for field reps using Odoo’s controller framework, ensuring smooth offline data sync for rural sales teams.
This led to a 45% increase in monthly lead conversions and reduced turnaround time on bulk orders from 3 days to under 24 hours.
